Which of the following statements is true regarding a private label brand?
A) It is sometimes called as an exclusive brand.
B) It is usually the low-priced option in the category.
C) Stores often make lower margins on private-label brands.
D) Retail stores devote huge marketing funds to support private labels.
B
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The primary reason companies develop a communications budget using the percentage of sales method is:
A) it tends to be more accurate than the other methods B) the budget tends to change with sales, so as sales increase there is more money available for communications C) money is available for unique marketing opportunities that arise D) it is simple to prepare
When determining which activity to crash, there are other factors that should be assessed beyond cost. Which of the following is NOT one of these factors?
A. The inherent risk associated with the activity B. The level of difficulty involved in completing the activity C. Resource availability after crashing that activity D. How crashing will impact the morale and motivation of the individuals working on that activity E. When during the project the activity will occur
According to the FASB conceptual framework, the concept of "earnings"
a. includes changes in market values of investments in marketable securities classified as available-for-sale. b. includes foreign currency translation adjustments. c. includes gains and losses resulting from the sale of a productive asset to another party in an arm's-length transaction. d. is the same as comprehensive income.
A profit sharing plan is an example of a motivational element
Indicate whether the statement is true or false