Why is monitoring the technological environment crucial for marketing professionals?
What will be an ideal response?
(Students' answers may vary. The answer given below is indicative.)
The technological environment is perhaps the most dramatic force now shaping our destiny. The technological environment changes rapidly. New technologies create new markets and opportunities. However, every new technology replaces an older technology. Transistors hurt the vacuum-tube industry, digital photography hurt the film business, and MP3 players and digital downloads are hurting the CD business. When old industries fought or ignored new technologies, their businesses declined. Thus, marketers should watch the technological environment closely. Companies that do not keep up will soon find their products outdated. If that happens, they will miss new product and market opportunities.
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What are some ways that Geert Hofstede might say societal characteristics or national culture could shape an individual’s moral consciousness?
What will be an ideal response?
Paolo has a reputation for making some bad decisions. What is one thing he could do to help with his critical thinking skills?
A. dismiss the credibility of sources B. neglect evidence C. ignore alternatives D. recognize relationships
Variable cost as a percentage of sales = 60% Unit Variable cost = $30 Fixed costs = $200,000 What is the breakeven point in units?
A) 12,000 units B) 10,000 units C) 14,000 units D) 8,000 units
In some Central American and sub-Saharan countries, what percentage of the college-educated population emigrates?
A. over 90 percent B. 10 percent C. 50 percent D. 75 percent E. 30 percent