In the context of reducing online fraud, _____ refers to the use of one-time purchase codes to reduce online credit card fraud.
A. tokenization
B. footprinting
C. pharming
D. unitization
Answer: A
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A media strategy is the process of:
A) investigating the media usage of a product's target market B) analyzing and choosing media for an advertising and promotions campaign C) selecting the outlets of each media that will be used for an advertising campaign D) choosing the proper appeal, message, strategy, and execution
The media often cover the meteoric rise of entrepreneurs such as Bill Gates (Microsoft), Steve Jobs (Apple), Mark Zuckerberg (Facebook), Elon Musk (Tesla), and Travis Kalanick (Uber). According to the text, these stories:
a. are inspirational but they do little to represent the reality of entrepreneurship. b. are highly relatable. c. have not captured the public imagination. d. are accurate depictions of the reality of entrepreneurship.
Describe what a formal business report is and explain how it differs from a formal proposal. Then give an original example of when each would be written
A ______ includes an organization-wide diversity evaluation which leads to goals that are tailored to the organization's unique culture.
a. organizational audit b. cultural audit c. climate audit d. environmental audit