An effective counterproposal
a. can eliminate the need to state the refusal directly.
b. may represent a tangible benefit to the reader.
c. may not always be possible.
d. All of the above.
D
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The important fact to recognize about the overall balance of payments is that it is always in balance, although imbalances do occur in subsets of the overall balance
Indicate whether the statement is true or false
The combination of ________ and ________ creates a portfolio position for any given product-market
A) market attractiveness; competitive advantage B) marketing expenditure; sales revenue C) market share; sales revenue D) cost of production; competitive advantage E) brand awareness; financial advantage
________ surveys are the best choice if a marketing researcher wants flexibility in asking probing questions or getting reactions to visual materials.
A. Telephone B. Fax C. Online D. Personal interview E. Mail
In the terminology suggested by the FASB, which of the following terms refers to the separate business enterprises that enter into a business combination?
a. Constituent companies b. Combined companies c. Subsidiary companies d. Consolidated companies