________ surveys are the best choice if a marketing researcher wants flexibility in asking probing questions or getting reactions to visual materials.
A. Telephone
B. Fax
C. Online
D. Personal interview
E. Mail
Answer: D
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The entry to apply factory overhead to jobs includes:
a. a debit to Applied Factory Overhead. b. a debit to Work in Process. c. a credit to Work in Process. d. a debit to Cost of Goods Sold.
The FAB selling technique is a tool for:
A. trial closing. B. benefit selling. C. customer needs assessment. D. customer retention. E. behavior modification.
Which of the following is a current business trend?
A) eliminating the marketing function B) integrating marketing with other business functions C) for-profit businesses becoming not-for-profit businesses D) fewer CEOs having experience in marketing E) isolating marketing from other business functions
Discuss some of the factors that could motivate an organization to implement activity based costing