Which of the following should be the first step of developing an advertising campaign?
A) set the budget objectives
B) establish the advertising message
C) understand the target audience
D) draft the creative brief
E) select the execution format
C
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The first step that is required for preparing a work sheet is to prepare the adjustments
Indicate whether the statement is true or false
Which of the following source of conflict occurs when a person, because of low self- esteem, insecurity, or other factors in his or her personal life, sometimes feels attacked by perceived criticism?
A. differences in perception and values B. competition for scarce resources C. sensitivity/hurt D. misunderstanding
A machine with a cost of $80,000 has an estimated salvage value of $5,000 and an estimated life of 5 years or 15,000 hours. It is to be depreciated by the units-of-activity method. What is the amount of depreciation for the second full year, during which the machine was used for 5,000 hours?
A) $5,000 B) $25,000 C) $15,000 D) $26,667
In strict liability, if a company sells a beverage in a can that has sharp edges and injures several consumers, it will be held liable even if it didn't know about the problem
a. True b. False Indicate whether the statement is true or false