An organic farmer has identified three distinct groups who might be interested in his products: vegetarians, people who are concerned about chemicals in their foods, and people who consider themselves innovators and trendsetters
These three groups are examples of ________.
A) marketing mixes
B) market segments
C) product mixes
D) mass markets
E) market positions
B
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Which of the following is a marketing advantage of strong brands?
A) no vulnerability to marketing crises B) more elastic consumer response to price increases C) guaranteed profits D) additional brand extension opportunities E) more inelastic consumer response to price decreases
The Bookstore Café is a small restaurant located in a downtown business district. It is opened for breakfast and lunch and serves simple yet nutritious meals and also sells books from the New York Times bestseller list. How would you categorize the book inventory, cooking equipment, tables, chairs, and the register?
A. As investor capital B. As current liabilities C. As assets D. As retained earnings E. As owners' equity
Where is the Common Stock Subscribed account shown on a corporate balance sheet?
a. As a long-term liability account. b. As part of total paid-in capital. c. As a contra-equity account. d. As a contra-asset account. e. Common Stock Subscribed is not reported on a corporate balance sheet.
Which of the following is NOT an effective use of collaborative technologies to support work teams?
a. Using bulletin boards to discuss team projects b. Using a group calendar functions to facilitate meeting scheduling c. Using software to monitor project progress by team member and task d. All are effective uses of collaborative technologies.