Which of the following is a marketing advantage of strong brands?
A) no vulnerability to marketing crises
B) more elastic consumer response to price increases
C) guaranteed profits
D) additional brand extension opportunities
E) more inelastic consumer response to price decreases
D
You might also like to view...
The reintroduction of a familiar practice within the same organization is called a(n)
A. practical change. B. adaptive change. C. reactive change. D. innovative change. E. radically innovative change.
Even if consumers form brand evaluations, two general factors can intervene between the purchase intention and the purchase decision. One of these is unanticipated situational factors. What is the other factor?
A) Amount of purchasing power B) Attitudes of others C) Short-term memory capabilities D) Ability to return merchandise E) The self-concept
A company is not happy with the present document-copying capabilities so it decides to outsource its copying to a service firm. This is an example of a:
A) straight rebuy. B) modified rebuy. C) repetition purchase. D) new-task situation.
A company that seeks to increase its sales and profits through backward, forward, or horizontal integration within the industry is said to be employing a(n) ________ growth strategy
A) diversification B) intensive C) target D) integrative E) conglomerate