Three months ago, XYZ Corporation changed the way the typing pool is organized from a self-managed team to a more traditional structure in which employees receive their assignments from a direct supervisor. Since then, three of the seven employees have left the organization. ________ is the OB perspective applied here.
A. Interactional
B. Situation
C. Group
D. Organizational
E. Individual
Answer: C
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Indicate whether the statement is true or false
Repeating the same ad does not always work, which has led advertisers to take advantage of the principle of variability theory. That means brand and ad recall are increased because the ad:
A) has several identifiable selling points B) is seen by consumers in different environments C) uses the same tagline in every venue D) uses a typical person spokesperson
Which of the following is true of personal space requirements?
a. The study of space requirements is known as chronemics. b. In the United States culture, very little personal space is expected or required as compared to other cultures of the world. c. Space operates as a language, just as time does. d. All of the above statements are true.
Marketing channel management is also known as
A. a transactional orientation. B. production management. C. supply chain management. D. wholesaling. E. endless chain marketing.