Why do some marketers offer rebates instead of price reductions to induce short-term sales?
A. Rebates are especially good at enticing purchases, but most consumers never bother to redeem them.
B. A price reduction of this type would likely be an example of price discrimination.
C. Rebates offer a more immediate reward than price reductions.
D. Rebates have a much higher redemption rate than coupons.
E. Rebates result in brand-loyal consumers.
Answer: A
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