How would the following environmental trends influence the success of a manufacturer of high definition televisions (HDTVs): (1) growing number of older Americans; (2) population shifts to remote suburbs and small towns; (3) increase in per capita income and standard of living; and (4) increased use of various types of communication technology?
What will be an ideal response?
All four trends are relevant to growing sales of these home entertainment products. Older Americans will have more leisure time in retirement to spend at home, some of which would be spent watching more television programs. People of all ages living far from centers where they can attend live sports, music, and other events are likely to watch such entertainment on either traditional or online television. Increased incomes and communication technology will make it possible for these consumers to buy higher-quality equipment to enjoy better reception and more features such as HDTV. Increased use of various types of communication technologies have led and will lead to incorporating them into new TV models. Consumers can make telephone calls through their TVs, upload photos from digital cameras, etc.
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