. A shoe company starts an initiative to manufacture an affordable shoe for the poor in developing countries. This is an example of what form of value?
a. economic value
b. market value
c. social value
d. environmental value
c. social value
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The problem of _____ occurs when interviewers decide whether an applicant is suitable for a job within the first two to four minutes of the interview and spend the rest of the time looking for evidence to support their decision.
A. cultural noise B. snap judgment C. stereotyping D. negative emphasis
A table of contentsis the least important business plan preliminary
Indicate whether the statement is true or false
Potential risks for businesses that use social media include productivity loss, embarrassment if employees make damaging posts, and ________
A) weakened recruiting efforts B) higher technical support costs C) attracting the wrath of a huge Internet audience D) losing older employees
Which of the following is not a potential pitfall of a differentiation strategy?
A. Uniqueness that is not valuable. B. The price premium is too high. C. Perceptions of differentiation may vary between buyers and sellers. D. All rivals share a common input or raw material.