Which of the following marketing information subsystems is NOT continuous?
A) consumer information support system
B) marketing research system
C) internal report system
D) decision support system
E) marketing intelligence system
B
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Customer relationship management (CRM) is considered critical largely because of ________.
A. revised government regulations B. internal pressure by employees C. increasing demand by customers D. external pressure by suppliers and vendors E. competitive pressures in the marketplace
On January 1 of Year 1, Congo Express Airways issued $3,500,000 of 7% bonds that pay interest semiannually on January 1 and July 1. The bond issue price is $3,197,389 and the market rate of interest for similar bonds is 8%. The bond premium or discount is being amortized at a rate of $10,087 every six months.The amount of interest expense recognized by Congo Express Airways on the bond issue in Year 1 would be:
A. $245,000. B. $225,000. C. $265,174. D. $132,500. E. $224,826.
The Constitution actually gives Congress the authority to regulate copyrights
Indicate whether the statement is true or false
The maximum percentage of market potential that an individual firm can expect to obtain for a specific product is the
A. sales forecast. B. market potential. C. company sales potential. D. company sales objective. E. market share goal.