An organization wants to gauge the response to its latest series of advertisements for a new line of products. What media would best suit their requirement?
a) Online
b) Print
c) Broadcast
d) Outdoor
ANS: a
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You are entering a client meeting and your boss says, “Monitoring is too expensive, we need to get rid of this.” What is your response?
What will be an ideal response?
A good speaker should ethically use the information gathered in an audience analysis so that the message will be clearly understood by them. According to your text, this process is called audience
a. reception. b. adaptation. c. knowledge. d. attention.
Graphic vectors have a lower magnitude than motion vectors
Indicate whether the statement is true or false.
Psychologist Richard Heslin developed a system for how North Americans regulate touch based on its function. This system is directly related to which communication situation?
a. emotionally expressive b. relational c. contextual d. culturally bound