Scenario 16.1 Use the following to answer the questions. The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages. Toyota will likely advertise its vehicle, the RAV4, on TV, on its website, in major national magazines, and through Facebook. It is possible that the ads could focus on the features of the RAV4 and its most likely competitor, the Honda CR-V. Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad, while mentioning only the Toyota brand and its company's strengths. Finally, Toyota will probably continue to advertise updates of its cash cow brands, the Camry and the hybrid versions of its SUVs. Refer to Scenario 16.1.
Advertisements such as the one proposed above for the Camry and hybrid SUVs are most likely an example of
A. product advertising.
B. comparative advertising.
C. competitive advertising.
D. institutional advertising.
E. reminder advertising.
Answer: E
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