Cracker Jack, an American brand snack of caramel-coated popcorn and peanuts, has been in existence since 1896. The brand became popularized due to its free prize inside every box. Which of the following promotion tools does this exemplify?
A) rebate
B) coupon
C) price pack
D) sample
E) premium
E
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A major problem marketing managers face with internal sources of information is getting it in a useful format
Indicate whether the statement is true or false
Which of the following is a disadvantage of using a percentage-of-sales method to determine the marketing communications budget?
A) It assumes competitors know better than the company's own planners. B) It results in high communication expenditures irrespective of what the company can afford. C) It is overly focused on the relationship among communication cost, selling price, and profit per unit. D) It treats sales as what determines communication, rather than as the result of effective communication. E) It is too focused on long-range planning.
If a shareholder does not exercise his or her preemptive rights within the stated time, shares can then be sold to anyone
Indicate whether the statement is true or false
Lean principles include all of the following except:
A. Value streams B. Large batch sizes C. Zero defects D. Zero waste E. Pull production