During the cultural identity search stage, one's cultural characteristics are taken for granted

Indicate whether the statement is true or false.


FALSE

Communication & Mass Media

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According to the book, Generation MySpace, discussed in Chapter 2, which of the following is true of the current millennial generation?

A. If you’ve got it, don’t flaunt it. Be selective in what you post. B. Success equals money. A great job is fine; but, a great salary is what really counts. C. Happiness is about contentment. Inner peace is the ultimate goal. D. Entertainment rules! Life is about video games and social networking.

Communication & Mass Media

The unique selling proposition concept is a variation of LCD advertising that is usually based on broad, simple audience appeals

Indicate whether this statement is true or false.

Communication & Mass Media

The central idea of a speech should be stated in the introduction

Indicate whether the statement is true or false

Communication & Mass Media

Choose the research term that describes "the permission to observe is legitimated through the researcher's role as participating fully in the interaction."

A. Complete observer B. Complete participant C. Observer-as-participant D. Participant-as-observer

Communication & Mass Media