The unique selling proposition concept is a variation of LCD advertising that is usually based on broad, simple audience appeals
Indicate whether this statement is true or false.
TRUE
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Answer the following statements true (T) or false (F)
1. A study of waitresses found that the waitresses received higher tips if they squatted and made eye contact with diners than if they stood and made eye contact. 2. Research consistently shows that men receive friendlier treatment in customer service transactions than women receive. 3. Research on the active listening skills of physicians during consultations with patients shows that the average physician allows his or her patient to speak most of the time. 4. An asymmetrical relationship is one in which group members act differently toward one another. 5. Wearing unfashionable, “different” clothes to work would automatically classify you as a “low-status” individual in the organization.
Which of the following is NOT a disadvantage of live news coverage?
A) Nobody is exercising judgment in deciding how to present material. B) There is no gatekeeper. C) It is raw. D) It takes less time for viewers to absorb information.
Choose the research term that describes "measures what you want it to measure and not something else."
A. Test-Retest reliability B. Validity C. Reliability D. Split-Half reliability
Your textbook identified two important patterns of emotional expression that distinguish happy from unhappy couples. Describe the two patterns of emotional exchange in detail. Of the two, which do you feel is more damaging to a couple? Justify your choice by drawing from other information you have learned in the chapter about satisfying and dissatisfying intimate relationships.
What will be an ideal response?