Every time a search is made using keywords related to construction, search engines display text-based advertisements and links to Regan Builders, a construction firm. The marketing tool used by Regan Builders is best referred to as a ________
A) display advertisement
B) contextual advertisement
C) digital catalog
D) community Web site
E) Web blog
B
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The product positioning strategy based on value or prestige is the positioning approach of:
A) product attributes B) competitors C) use or application D) price-quality relationship
A corporation reported the following equity section on its current balance sheet. The common stock is currently selling for $15.00 per share.
Which of the following would be included in the entry to record the distribution of a 15% stock dividend?
A) Common Stock—$6 Par Value would be credited for $51,300.
B) Stock Dividends would be debited for $95,400.
C) Paid-In Capital in Excess of Par—Common is debited for $95,400.
D) Stock Dividends would be credited for $51,300.
When Kimberly-Clark introduced rolls of toilet paper without the cardboard core, what social trend did this product respond to?
A. cultural diversity B. time-poor society C. regulatory issues D. green marketing E. technological advances
There has been a growing movement to eliminate poor working conditions through positive trading relations known as _______________
a. Fair trade b. Fair practices c. Positive labor arrangements d. Fair labor