The ____ persuasive organizational pattern is particularly useful when the audience may be unaware of a problem or how they personally can work toward a solution.

a. problem-solution pattern
b. problem-cause-solution pattern
c. motivated sequence
d. None of the choices is correct.


a. problem-solution pattern

Communication & Mass Media

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In an advertisement, Creamy Ice Cream shows a woman eating one of the company’s ice cream bars. The woman looks just like Sandra Johnson, a pop singer—but it was not Johnson. Johnson, who didn’t give permission to the ice cream company, sues Creamy. Johnson will ______.

a. win because she did not give the company permission to use someone who looks like her in an advertisement b. win because celebrities never can be used in advertisements c. lose because companies have the right to use famous people in advertisements without permission d. lose because the woman in the advertisement was not Sandra Johnson

Communication & Mass Media

Which of the following would be most hard-pressed to win a libel suit?

A) a public school teacher B) a shop keeper C) a mayor D) a janitor

Communication & Mass Media

Use a ________ to show visual comparisons of statistical information

What will be an ideal response?

Communication & Mass Media

You innocently ask a friend how she did on her quiz yesterday and she lashes out at you for making fun of her. By doing so, your friend is exhibiting

A. egocentric behavior. B. personal bias. C. multitasking. D. defensiveness.

Communication & Mass Media