Use a ________ to show visual comparisons of statistical information

What will be an ideal response?


bar graph

Communication & Mass Media

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The public relations officers at The University of Little Rock are modifying its campus catalogs to include bright graphics and catchy headlines to lure students to attend their school

They are also using social media extensively to entice prospective students. What led the PR officers to use these methods, and why? a) Competition from online degree programs; the cost is much less with ease of learning from anywhere in the world b) Declining revenues; allocations from state legislatures and federal agencies have dramatically declined c) Increased operation costs; there is a need to maintain a certain standard to meet the competition d) Dwindling pool of prospective students; cost of higher studies and the loan burden is excessive for many students.

Communication & Mass Media

You are writing a story on the local sports team hiring a new coach and are preparing to attend the new coach’s introductory news conference. Which of the following is an example of a proactive approach to thinking critically about the story?

A. asking the team’s public relations department for talking points B. creating a checklist of the information you need to gather at the conference to complete your story C. letting the coach’s speech at the conference shape your coverage D. waiting to read other stories on the hiring and synthesizing the most effective parts of those stories

Communication & Mass Media

There is little difference between written communication and spoken communication

Indicate whether the statement is true or false

Communication & Mass Media

Amaya owns her own textile company. She makes an effort to lead her employees by being aware of what is going on in the company and fostering teamwork. This includes listening to her employees' concerns and helping them to grow. Amaya is exemplifying ____

a) transformational b) servant c) functional d) helpful

Communication & Mass Media