Which of the following production costs, if expressed on a per unit basis, would be most likely to change significantly as the production level varies?
A. Fixed manufacturing overhead.
B. Direct materials.
C. Direct labor.
D. Variable costs.
Answer: A
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Which of the following statements is true of customer loyalty?
A. It refers to customers making repeat visits to a retailer and being satisfied with their experiences. B. It occurs when customers purchase merchandise and services from a retailer because of its convenient location. C. It is the sole result of superior customer service. D. It is an emotional connection between a retailer and a customer. E. It is the state of accumulated transactions that customers build through repeat purchases responding to various promotions.
What should be the formula in B5?
a) =B1/(B3-B4)/B3
b) =B1/B3-B4*B3
c) =(B1/B3)-B4*B3
d) =B1/(B3-B4)*B3
e) =B1/(B3+B4)*B3
The existence of diversified companies makes which of the following very difficult?
A) Comparison with industry norms B) The preparation of interim financial statements C) Use of more than one depreciation or inventory method D) The compilation of segment information
When a company views and organizes its marketing activities from only the consumer's point of view, it is practicing societal marketing
Indicate whether the statement is true or false