Quality Services is an organization that operates several companies that market food products, restaurant equipment, and paper and plastic products, and it even has a division that counsels restaurant owners, helping them launch new restaurants successfully. Quality Services is pursuing a _____ strategy.
A. single-product
B. diversification
C. focused-differentiation strategy
D. differentiation
E. multiproduct
B. diversification
Diversification strategy means operating several businesses to spread the risk. Major entertainment/media companies follow this strategy.
You might also like to view...
The implied warranty of merchantability applies to every sale from a ________ to a buyer.
Fill in the blank(s) with the appropriate word(s).
Which of the following statements is most consistent with the integrated marketing approach?
A) A good product will sell itself. B) If left alone, consumers are inclined to purchase only inexpensive products. C) All communication to consumers must deliver a consistent message irrespective of the medium. D) In order to succeed, the main focus should be on having an efficient production process in place. E) Online marketing is less important than traditional marketing efforts.
As a product promoter, Emily receives a commission on every sale made as a result of her presentations. However, part of her job also is to keep the area around her display neat and to return the items she promotes to their correct locations following demonstrations. Since Emily does not get a bonus for cleaning up, she leaves her area messy and does not return products following demonstrations. Which disadvantage of individual incentives does this illustrate?
A. Many jobs have no direct output B. May motivate undesirable employee behaviors C. Record-keeping burden is high D. May not fit organizational culture E. None of the above
How is Social Security awarded in the U.S.?
What will be an ideal response?