The less fill light there is, the slower the falloff
Indicate whether the statement is true or false.
F
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Question headlines should be avoided because they require too much work on the readers' part
Indicate whether the statement is true or false
An informational story, whether written words or a fully-produced broadcast piece, given to the news media in hopes it will be passed on to the media's audiences is called a
A) media blast. B) media feed . C) news bulletin. D) news release.
Which statement best characterizes the ideal relationship between marketing and public relations?
A) The two are completely different disciplines, and share no common interests. B) The two are nearly identical, and can be practiced together. C) Advertising is best suited to work alongside marketing. D) Public relations is a distinct discipline, and must be practiced separately. E) None of the above.
One way that public speaking differs from casual conversation is that the public speaker
A) uses a greater variety of slang words. B) captures the attention of his or her listener. C) uses visual aids. D) does most or all of the talking.