Kirsten, a manager, is writing an analysis of her employer's current and possible future revenues. Which of the following could she identify as an economic factor in her firm's external general environment?
A. the bargaining power of the firm's suppliers and buyers
B. the stage of the business cycle that the country is in
C. the government regulations and laws in the country in which the firm exists
D. the values and norms prevalent in the society in which the firm operates
Answer: B
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