What is a TV rating?

a) A percentage of all TV households watching a particular show
b) An evaluation of the quality of programming
c) A cost-effective CPM
d) A percentage of households watching TV


A

Communication & Mass Media

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The human resources approach to management includes ____________ communication which was not represented in earlier management approaches.  

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

A persuasive presentation changes audience opinions and/or

behavior by explaining, instructing, describing, or demonstrating. Indicate whether the statement is true or false

Communication & Mass Media

Which of the following would not belong in a speech outline?

A. the transitions B. the introduction C. the bibliography D. the index

Communication & Mass Media

What did President Nixon mean by the phrase “peace with honor”?

Communication & Mass Media