What is a TV rating?
a) A percentage of all TV households watching a particular show
b) An evaluation of the quality of programming
c) A cost-effective CPM
d) A percentage of households watching TV
A
Communication & Mass Media
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The human resources approach to management includes ____________ communication which was not represented in earlier management approaches.
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media
A persuasive presentation changes audience opinions and/or
behavior by explaining, instructing, describing, or demonstrating. Indicate whether the statement is true or false
Communication & Mass Media
Which of the following would not belong in a speech outline?
A. the transitions B. the introduction C. the bibliography D. the index
Communication & Mass Media
What did President Nixon mean by the phrase “peace with honor”?
Communication & Mass Media