A commercial symbol that a manufacturer prints on its goods so they can be readily identified in the marketplace is a(n):
a. hieroglyphic b. marker
c. patent
d. intangible marker
e. none of the other choices are correct
e
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The process by which a firm decides how much to charge customers for its goods and services is
A) supply chain coordination. B) forecasting. C) aggregate planning. D) pricing.
The foreseeability test in negligence is important for the determination of_________
Fill in the blank(s) with correct word
Your marketing team has started the analysis of your company's marketing environment. Competition has been very intense in recent years in your industry, so you decide to place more emphasis on analyzing the competitive forces in your industry. You group your competitors into the four types that a firm normally faces. In general, which one of the four types of competitors do you think will be the most formidable for your company?
A. Total budget competitors B. Features-oriented competitors C. Brand competitors D. Generic competitors E. Product competitors
A purchaser paid $1,539.13 for a computer system that originally cost $1,215.91. If the markup was 21% of the $1,539.13 selling price, then what is the percent markup based on cost? (Round to the nearest tenth percent)
A) 26.6% B) 81.0% C) 79.7% D) 35.1%