________ is a technique used to generate ideas for speech topics by spontaneously coming up

with as many ideas as possible, without pausing to evaluate them.

A) Brainstorming
B) Visual imagery
C) Actuating
D) Attention factor


A

Communication & Mass Media

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Advertising equivalency may is not always a reliable measurement tool because

A) management limits available advertising dollars. B) Publicity and advertising are very different things. C) News stories carry greater credibility than advertisements. D) Both B and C. E) none of the above

Communication & Mass Media

All other things equal, as sample size increases:

a) Standard error decreases b) Confidence level increases c) Confidence level decreases d) Random error becomes constant

Communication & Mass Media

Organizations with a ________look to profits in the future

Fill in the blank with correct word

Communication & Mass Media

Which of the following is a basic editing function?

a. refine b. define c. deconstruct d. foreshadow e. shorten

Communication & Mass Media