Advertising equivalency may is not always a reliable measurement tool because
A) management limits available advertising dollars.
B) Publicity and advertising are very different things.
C) News stories carry greater credibility than advertisements.
D) Both B and C.
E) none of the above
Answer: D
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Which of the following suggestions helps an individual improve his/her people-oriented listening style?
a. review and summarize the overall meaning of what has been said to put the information into a logical order. b. consider the speaker's credibility; is he/she trustworthy? c. remove distractions to let the speaker know he/she have your full attention. d. weigh the evidence to make sure what is being said makes sense.
Describe ways in which sampling issues can be addressed when using qualitative methodologies.
What will be an ideal response?
Addressing counterarguments, or the arguments against the speaker’s own position, diminishes a speaker’s credibility.
Indicate whether the statement is true or false.
Messages that refer to other messages are
A) feedforward messages. B) feedback messages. C) metamessages. D) responses.