Inquiry tests are used only in business-to-business market testing to measure advertising effectiveness.
Answer the following statement true (T) or false (F)
False
Used in both consumer and business-to-business market testing, inquiry tests are designed to measure advertising effectiveness on the basis of inquiries generated from ads appearing in various print media, often referred to as "bingo cards."
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The high-low method
A) calculates variable costs per unit by dividing the difference in the high and low activity levels by the high and low costs. B) gives accurate results of cost estimation, irrespective of the relevant range. C) helps in determining the fixed and variable components of a mixed cost. D) is based on the premise that all data points are necessary to define a linear cost-volume relationship.
In 31% of households, ________ are the primary grocery shoppers, though they may not be the grocery decision makers.
A. children of any age B. teenagers C. extended family members D. paid help E. men
In some cases, changing one thing in an organization, such as the compensation system, may affect other unintended areas. Why is this?
a. Organizations are highly dynamic and interactive, and will change often in unexpected ways b. Compensation affects employees, which determines the organization’s entire performance c. Change often fails, and this is a symptom of poorly executed change d. Unintended consequences are often logical, but the change leader just hadn’t thought or planned for them
Which of the following IS NOT included within the analysis of the external environment?
a. understanding stakeholder views b. surveying participants regarding the purpose and performance of the organization c. understanding the factors affecting the industry, the economy communities and the environment. d. understanding the maturity of the organization in terms of deriving and supporting strategy