Which of the following is an incorrect statement regarding TRIPS?
A) TRIPS ensures equal protection through it national treatment policy and it most-favored-nation policy.
B) TRIPS expands the copyright protection in the Berne Convention to include computer programs and rental rights.
C) TRIPS has a protection category of geographical indications.
D) TRIPS mandates patent protection for at least 14 years.
D
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"Informing the target market about a price change for a signature cookie dough product through a national TV campaign within three months" is an example of a(n) ________ objective
A) reminder B) comparative C) informative D) advertising E) persuasive
Which of the components on Blake and Mouton’s Leadership Grid has high concern for both interpersonal relationships and task accomplishment?
A. team B. country club C. impoverished D. middle of the road
Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes; (2) changing the perceived importance of attributes; and (3) ________.
A. adding new attributes to the product B. actively educating consumers about the product's competitive advantages C. refocusing a consumer's attention from one attribute to another D. denigrating the attributes of competitors' products E. reinforcing the consumers' sense of self confidence in making wise purchase decisions
All of the following are elements of the definition of organizations EXCEPT ______.
A. three or more people B. goal directed C. unstructured interaction D. socially constructed