The relationship between the shareholders, directors, and management of a company, as defined by the corporate charter, bylaws, formal policy and rule of law is known as:
A. Corporate leadership.
B. Corporate governance.
C. Corporate responsibility.
D. Code of ethics.
Answer: B
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In your text's sample marketing plan, two of the company goals are "Achieve growth rate in sales of 12% for the year 2008" and "Maintain a gross margin of 45% each month." As indicated by these two examples, a marketing goal should be
A) measurable B) general C) creative D) company-wide E) set by management
To a(n) ____, whether telling a lie in a given instance would produce greater pleasure than telling the truth is less important than deciding if a general practice of lying would maximize society's pleasure
A) deontologist B) rule utilitarian C) ethical fundamentalist D) ethical relativist
Linda agrees to buy Missy's Greyhound race dog for $2,000. Linda is to deliver the money and take possession of the dog the next morning. That night, running his best race ever, the dog runs away from Missy, never to be seen again. What will be the outcome in this case?
A)Linda must give $2000 for the dog, but only if the dog was insured. B)Linda must give $2000 for the dog, but only if Missy can find a replacement dog within a reasonable time. C)Missy must find another dog for Linda or pay her $2000. D)Linda does not have to pay for the dog; the contract duties are discharged.
In the case of international trade, the risk of nonpayment is essentially eliminated with the use of a letter of credit issued through a trustworthy bank
Indicate whether the statement is true or false.