Forming a joint venture with an existing foreign company offers all of the following advantages except
A. joining an established firm.
B. requiring less commitment from all parties involved in the joint venture.
C. providing immediate marketing knowledge.
D. providing reduced risk.
E. providing control over product attributes.
Answer: B
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China and the United States are both part of what trading bloc?
A. NAFTA B. EU C. ASEAN D. Mercosur E. APEC
HomeVenture Inc manufactures and sells a line of furniture under the brand name Elegant Lines. The firm has a 3 percent share of the U.S. furniture market, and competes with industry giants who have large economies of scale and marketing resources
However, Elegant Lines holds 65 percent of the overlooked "customized art furniture" segment, specializing in very expensive custom-designed, furniture. Each of the Elegant Lines furniture pieces is a unique piece of art. What type of market segmentation strategy is HomeVenture Inc pursuing? A) a mass-segment strategy B) a niche-segment strategy C) a large-segment strategy D) a market-development strategy E) a mass-market strategy
Creative selling involves developing new customers and maintaining old ones by investing a considerable amount of time in understanding buyers' needs and wants
Indicate whether the statement is true or false
Which type of wholesaler sells to manufacturers rather than to retailers?
A) industrial distributor B) full-service wholesaler C) cash-and-carry wholesaler D) wholesale merchant E) limited-service wholesaler