Scenario 14.2Use the following to answer the questions.Lands' End offers clothing and accessories for all members of the typical household. For many years, the products were sold only through catalogs. Later, they were available through the company on its Internet website. In the past few years, Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores. This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores. Additionally, the products available in Sears stores include Craftsman tools, lawn care equipment, and household appliances, which are not Lands' End types of product lines. This may create mixed messages about
Lands' End to prospective customers. Refer to Scenario 14.2. When Lands' End sells its products through a catalog or the Internet, it is most likely a(an) ____, selling through ____.
A. off-price retailer; direct marketing
B. mass merchandiser; retail outlets
C. retailer; direct marketing
D. specialty retailer; retail outlets
E. category killer; direct marketing
Answer: C
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In human resource forecasting, ______ is the process of reviewing historical data and calculating specific proportions between a business factor (such as production) and the number of employees needed.
A. mediation analysis B. qualitative forecasting C. regression analysis D. ratio analysis
Identify and describe three major marketing orientations in the last century
What will be an ideal response?
What is the ultimate goal of open book management?
a. motivating nonmanagement employees to seek management positions b. empowering nonmanagement employees so they make better decisions c. eliminating conflict between management and subordinates d. creating a more ethical workspace
In relation to the parts of the human resources management process, compensation would fall under ______.
a. human resources planning b. attracting employees c. developing employees d. retaining employees