General Electric (GE) has strategically leveraged social media to improve its long-term brand image.
Answer the following statement true (T) or false (F)
True
General Electric (GE) has strategically leveraged social media to improve its long-term brand image. By interacting daily with customers across a variety of social networks, the 100-year-old company aims to transform the way that its brand is perceived while simultaneously building a new generation of consumers.
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Ampertonde, a company that sells consumer durables, decides to take its top 20 best-performing salespeople on a cruise for two weeks. However, the management mandates that the other salespeople who are not among the top 20 will have to report for work during those two weeks. Which of the following theories of motivation does this scenario best illustrate?
A) Reinforcement theory
B) Equity theory
C) Alderfer's ERG Theory
D) McClelland's Learned Needs Theory
Effective negotiators are thoughtful about the distinction between issues of personal values and principles, where firmness is essential, and other issues where compromise or accommodation is the best route to a mutually acceptable outcome.
Answer the following statement true (T) or false (F)
The vehicle jack and other hand tools carried by a truck driver are examples of which type of business product?
A) repair products B) operating supplies C) maintenance products D) light equipment E) component parts
A European Works Council is:
A. An integrated community of 25 European nations that are progressing toward economic union. B. A community of European countries that have agreed to live by the "Social Charter". C. A transnational, company-level committee of employees from different operations that has the right to consult with and receive information from a company. D. A workplace-level committee of employees with joint decision-making rights with management.