The vehicle jack and other hand tools carried by a truck driver are examples of which type of business product?
A) repair products
B) operating supplies
C) maintenance products
D) light equipment
E) component parts
A
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Which of the following represents a change in the technological environment of a marketing firm?
A) increased use of cause-related marketing B) increased use of RFID systems to track products C) increased need to comply with environmental regulations D) increased use of value marketing techniques and promotions E) increased need to engage in mass marketing over market segmentation
Discussing the surprisingly high percentage of cancers caused by secondhand smoke would most likely be an example of which attention-getting technique?
a. Startling or shocking the audience b. Using an interesting quote from a relevant source c. Using humor to gain the audience’s attention d. Using a story to arouse emotion
Which technology aid commonly used by salespeople can be described as an electronic collection of business cards?
What will be an ideal response?
According to the mathematical theory underlying LP problems, the optimal solution to an LP problem will occur at ______.
A. one of the corner points of the feasible space B. all of the corner points of the feasible space C. any point inside the feasible space D. any point outside the feasible space