In persuasive speaking, it is important to know exactly how to motivate your listeners. Your text explores four ways to motivate listeners to accept your persuasive message. Identify each and offer a brief explanation of how each can be used to motivate listeners

What will be an ideal response?


Answer: The four ways to motivate listeners are cognitive dissonance, listener needs, positive motivation, and negative motivation. Cognitive dissonance presents information contrary to a listener’s attitudes, beliefs, values, or behavior, leading to an internal lack of harmony that the speaker presents a solution to. Listener needs involve appealing to a listener’s physiological (basic), safety, social, self-esteem (desire to think well of ourselves), and self-actualization (realizing one’s highest potential) needs. Positive motivation suggests good things will happen to listeners who heed the speaker’s advice. Negative motivation uses threats, fear appeal, and if-then statements to change someone’s attitude or behavior.

Communication & Mass Media

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If you walk into a movie theater box office to buy tickets and inadvertently cut off a lady that had arrived before you, and you offer an apology, which one of the following are you performing?

a. You are trying to exercise your social assertiveness. b. You are correcting a minor interaction offense. c. You are indicating the lady you were there before but you are glad to give up your turn. d. You have committed an offense, and while apologizing you are not accepting responsibility.

Communication & Mass Media

According to Lake, the prevailing perception of Native Americans by the majority in the U.S. is

a. derived from fact claims. b. counter to historical fact. c. based on a cyclical analysis. d. Euroamerican time's-arrow.

Communication & Mass Media

What tasks are performed in the starting stage of

informative speaking? What will be an ideal response?

Communication & Mass Media

Which of the following is NOT true about gay people?

A) Gay teens have a significantly higher incidence of suicide than non-gay teens. B) Although gay people are gaining legal rights and protections they are still subject to discriminatory laws and social intolerance. C) Gays and lesbians usually prefer the term homosexual over gay or lesbian. D) Gay and lesbian communities are important co-cultures within the larger U. S. culture.

Communication & Mass Media