One of the important benefits of a well-conceived and well-stated strategic vision is to
A. help create a balanced scorecard approach to objective setting and not stretch the company's resources too thin across different products, technologies, and geographic markets.
B. clearly communicate management's aspirations for the company to stakeholders and help steer the energies of company personnel in a common direction.
C. set forth the firm budgetary objectives in clear and fairly precise terms.
D. clearly delineate how the company's business model will be implemented and executed.
E. indicate what kind of sustainable competitive advantage the company will try to create in the course of becoming the industry leader.
Answer: B
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