Which of the following is the most accurate way to classify the United States in general?
a. high contact, individualistic, and high context
b. high contact, collectivistic, and low context
c. low contact, collectivistic, and high context
d. low contact, individualistic, and low context
ANS: d
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Define cultural icons, give examples of U.S. cultural icons, and discuss the successful marketing of U.S. cultural icons.
What will be an ideal response?
Which of the following was NOT discussed in your textbook as an effective technique for adapting to diverse audiences?
A) Establishing credibility B) Using appropriate language C) Dress accordingly D) Identify commonalities
Affirmative action goals and quotas are essentially the same thing
Indicate whether the statement is true or false
An organization decided to give 30% of its annual turnover to various charitable organizations. Why did the organization take such a step?
a) To improve corporate philanthropy b) To improve environmental relations c) To improve media relations d) To improve customer relations