Bruno wants to unlearn his habit of overeating. If he wants a treatment that is fast and effective, regardless of how unpleasant it might be, then theoretically, the best strategy would be to
A. eat so much chocolate ice cream that he feels sick afterwards, and repeat the process if necessary.
B. engage in a healthy habit like exercise instead of eating dessert every time he has a craving, then reward himself with TV watching time.
C. get rid of all the chocolate ice cream and other dessert in his house and abstain until he no longer craves it.
D. explore painful early childhood experiences, with the guidance of a therapist, that may underlie his motivation to overeat.
Answer: A
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