Which of the following transactions is not part of direct marketing?
a. a consumer searching for a camera dealer via a Yellow Pages phone directory
b. a consumer bidding on a camera accessory on eBay
c. a consumer shopping for a camera accessory from a catalog
d. a consumer purchasing a camera accessory at an airport retailer
d
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Describe the social marketing concept and identify its inherent risk
What will be an ideal response?
Answer the following statement(s) true (T) or false (F)
1. Process integration is a significant issue in many firms. 2. A firm’s partners that are critical are referred to as key trading partners. 3. Coordination with a key trading partner may be critical enough to encourage a firm to relocate. 4. The development of performance measures for integrated processes is of little importance to firms. 5. A popular supply chain process integration model is the SCOR Model.
A creditor's composition agreement is usually held to be unenforceable.
Answer the following statement true (T) or false (F)