Which of the following can be protected by using trademark law?
A) a short story written on a word processor
B) a logo used to identify a business
C) the product formula used to manufacture a famous soft drink
D) the bottling machine used to fill bottles in a beverage company
B
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The involvement of many marketing managers in the research project is limited to the written report and the oral presentation
Indicate whether the statement is true or false
Many researchers believe that a good way to avoid the problem of social loafing is to
A. increase the use of penalties, such as firing anyone caught loafing. B. create culturally homogeneous teams. C. use a mixture of individual and team-based rewards. D. restrict the freedom of team members. E. closely monitor team dynamics.
Which of the following is true about RSS feeds?
A. RSS feeds are used by all websites on the Internet to push content out to customers. B. RSS stands for "really simple sequence." C. RSS feeds sends whatever web material is specified to subscribers to that feed. D. RSS feeds can be read in many browsers but not with special readers.
Refer to the data on Expected Demand for Acme Widgets. For the various demand scenarios and their associated probabilities, which of the three decision alternatives has the maximum expected value?
a. Outsource, with an expected value of $20.95 million
b. Build capacity, with an expected value of $23.70 million
c. Do nothing, with an expected value of $40.50 million
d. Outsource, with an expected value of $31.60 million