Social media allow marketers to build or tap into online communities, inviting participation from consumers and creating a long-term marketing asset in the process
Indicate whether the statement is true or false
TRUE
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Which of the following statements is true of essay appraisals?
A. They provide an opportunity to describe aspects of performance that are not thoroughly covered by an appraisal questionnaire. B. They involve selecting statements from a list that best describe an employee's characteristics and ranking these statements. C. They are unaffected by the quality of the writing skills of a supervisor. D. They are the most popular method of performance appraisal.
Which of the following improve response times and collaboration efforts when using mobile collaboration?
A) Clouds B) Intranets C) Fixed-web collaboration systems D) Social intranets E) Unified communication
TBS Bikes has recently introduced a series of bikes called Surami. The core positioning of TBS Bikes is "speed"
Surami is a five-gear bike, and apart from speed, the company promises to include other features such as safety, good performance, and pollution control features. This describes the ________ of the bike. A) total customer cost B) customer-perceived value C) value-delivery system D) value proposition E) total customer benefit
Which of the following is NOT one of the elements of effective service recovery?
a. Do the job right the first time b. Seek alternative recompense strategies c. Identify service complaints d. Resolve complaints effectively e. Learn from the recovery experience