Angelo made the decision to outsource the software components of his consulting company so he could focus on the company's ________, which are sources of competitive advantage, make a contribution to perceived customer benefits, have application in a
wide variety of markets, and are difficult to imitate.
A) core competencies
B) infrastructure
C) market-sensing processes
D) fulfillment management processes
E) outbound logistics
A
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Which of the following components is not part of a flexible manufacturing system (FMS)?
a. manufacturing resource planning (MRP) b. Computer-aided manufacturing (CAM) c. automated storage and retrieval systems(AS/RS) d. automated guided vehicle systems (AGVS)
Which of the following isa price tactic that uses odd-numbered prices to connote bargains and even-numbered prices to imply quality?
A. One-part pricing B. Price lining C. Psychological pricing D. Price skimming
SEM is a procedure for estimating a series of dependence relationships among a set of concepts or constructs represented by multiple measured variables and incorporated in to an integrated model
Indicate whether the statement is true or false
In what way does MPR enhance personal selling?
A) MPR increases the emphasis on targeted advertising in the mass media. B) MPR bridges the gap between the seller and the buyer's need for a good or service. C) Corporate sales forces are now composed mainly of former public relations practitioners. D) Personal selling is not part of the promotional mix, so MPR provides the marketing tools. E) MPR experts accompany sales people as they call on prospects.