Define co-optation. Give an illustration of the concept and demonstrate how it applies to the movement of meanings as shown in the text
What will be an ideal response?
Co-optation occurs when cultural products undergo a transformation. Original meanings are transformed by outsiders.
According to the text, instruments of movement (such as advertising and fashion systems) connect to cultural values and symbols; these cultural values and symbols change consumer goods over time. As the consumer performs consumer rituals, individual consumers are affected. An example of the change is how the influence of hip-hop has gone beyond its urban, African American roots to the American mainstream.
You might also like to view...
Regardless of whether a buyer is knowledgeable about a product or not, he/she does not have a duty to look beyond the assertions of a salesperson and investigate the product individually.
Answer the following statement true (T) or false (F)
Use the information from Scenario 6.1 to determine the expected cost of operating a large facility for two years
A) $810,000 B) $450,000 C) $405,000 D) $2,810,000
Advanced BionicsAdvanced Bionics is a global leader in the development of implantable, high-tech neurostimulation devices used to treat deafness and chronic pain. Just two-and-a- half years after introducing its new stimulators, the firm is doing $200 million in domestic sales. How has Advanced Bionics been so successful? Its success can be attributed to its outstanding products and to three aspects of its sales approach. First, Advanced Bionics hired the right talent for its sales force. Companies tend to use experienced sales reps-often hired away from competing companies-to sell new medical devices. This can be very expensive since experienced reps generally expect as much as $200,000 in annual income. So when Advanced Bionics brought its medical device to market, it hired people with
no experience selling medical devices and turned them into sales reps. Hiring inexperienced salespeople created some problems, however, and the company experienced high turnover rates during its first two years in operation. Second, Advanced Bionics provided salespeople with a rigorous training program. Third, Advanced Bionics allowed salespeople to plan their own activities while managers monitored their progress and pushed them to improve. In short, the company has been able to succeed by selecting good salespeople, training them well, and managing them carefully.Refer to Advanced Bionics. Personal selling is important for Advanced Bionics because _____. A. its products are standardized B. its buyers are not very technologically savvy C. the complexity of its products has decreased D. its buyers are extremely dispersed E. its products are high value
What characteristics of the CPU and of the system bus should be balanced to achieve maximum system performance?