Which model is used to describe the interaction of external forces that affect an organization's strategy and ability to compete?
A) network economics model
B) competitive forces model
C) competitive advantage model
D) demand control model
E) agency costs model
B
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How might a marketer of pens alter the "product" portion of the marketing mix when targeting female college students versus male college students?
What will be an ideal response?
The set of multiple companies directly linked by one or more of the upstream and downstream flows of products, services, finances, and information from a source to a consumer is referred to as
A. the marketing chain. B. marketing. C. logistics. D. the supply chain. E. the production cycle.
The doctrine that applies when one person confers a benefit on another who retains the benefit
in a situation where it would be unjust to allow the recipient to retain the benefit without paying for it, is known as: A) Unilateral-contract. B) Unjust-contract. C) Pseudo-contract. D) Quasi-contract.
In keeping a brand strong, ___________________ have to be selective when adopting new features from competitors since their adoption means that the new features are endorsed by the leader.
a. All brands b. Runner Up Brands c. Category Leaders d. Mid-level brands