A uses and gratifications study is used to study all media content in order to understand readers’ motives and personal and psychological reward
Indicate whether the statement is true or false.
T
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If you don't like a commercial, chances are you're not the audience the advertiser was trying to reach
Indicate whether the statement is true or false
When using the ______ code, the receiver accepts the dominant ideology in general but engages in some selective interpretation in order to better fit his or her view of the world.
A. negotiated B. oppositional C. dominant D. Morse
Using the standard criteria for theory evaluation, critique Expectancy Violations Theory.
What will be an ideal response?
"With all that I have presented here today, will you be smart enough to put your money into Company X?" This is an example of a(n)
A) startling fact. B) challenge. C) summary of key points. D) desperate plea.