The reduction in fines for self-audit compliance is 75%
Indicate whether the statement is true or false
True
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According to Everett Rogers, which of the following types of customers are generally not interested in technology for its own sake, but are good at detecting the value of a new product and how it will enhance their lives?
A) innovators B) early adopters C) early majority D) late majority
What would be the value of cell D4?
a) 44.88%
b) 30.14%
c) 35.63%
d) 21.57%
e) YCL
Why do you want to remove any fluff from your business plan?
a. Decorative language can be distracting. b. Direct language is best. c. Jargon can take away from the main message. d. all of these
New Car PurchaseZena has been promoted to vice-president at the management consulting firm she works for. Her status has led her to consider the need for a new car. Her trusty little Volkswagen Beetle had over 100,000 miles on it and no longer seemed appropriate. Susanne, another vice-president, suggested that Zena consider a car produced in the United States because the consulting firm she works for has a policy of supporting U.S. businesses. Zena began her quest for a new car by visiting several car dealers and obtaining pamphlets on the models she is considering. She also studied Consumer Reports magazine, Car and Driver ratings, and other consumer rating publications to see what the experts think. Finally, after evaluating all options, Zena decided to purchase a new Chrysler. She
believes the car is a good fit with her new image and position in her company. Now that she has purchased the car, she has seen more advertisements touting its features than she ever noticed before. She also has noticed many models of her car on the road. Zena thinks the fact that so many others are driving the same model car as hers is proof that she made a good decision.Refer to New Car Purchase. Which type of consumer buying decision does Zena's purchase represent? A. routine response B. limited decision making C. extensive decision making D. impulse buying E. motivational response