Research into newspaper readership is composed primarily of the following types of studies except:

a) Reader profiles
b) Reader-non reader studies
c) Cultivation effects
d) Uses and gratification studies


c

Communication & Mass Media

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Which of the following is an example of a question answered in a backgrounder?

a. How did this issue arise? b. Why should you care about this story? c. When should the story run? d. What are the benefits of using the backgrounder?

Communication & Mass Media

In the context of the relationship between language and meaning, which of the following is a guideline to improve pragmatics?

a. Assume the best first. b. Rationalize that you are protecting your listeners. c. Provide as much information as possible. d. Avoid repeatedly linking your messages to the purpose of the conversation.

Communication & Mass Media

When a speaker gives a speech about their idea of what is good, worthy or important, they are speaking about:

A. attitudes B. values C. beliefs D. norms

Communication & Mass Media

What kind of reasoning is used in the following passage?In Germany, female employees can take up to 18 weeks of maternity leave with full pay. If such a plan can work in a prosperous nation such as Germany, surely it can work throughout the United States.

A. analogical B. specific C. generalization D. descriptive E. causal

Communication & Mass Media