An audience who wants something from a speech is basically selfish and should
be reprimanded by a speaker.
Indicate whether the statement is true or false.
Answer: F
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Which of the following is a technique used by the mass media to attract audience attention?
a. Appealing to existing needs and interests of the target audience b. Cross-media promotion c. Cross-vehicle promotion d. All of the above
This process is applied to minimize the potential for problems that may arise while the computer is storing and retrieving the data:
A. cross-phasing B. sampling C. coding D. error correction E. none of these
All of the following are part of the process of human perception EXCEPT:
A) ?selection. B) ?organization C) ?interpretation. D) ?imagination. E) ?attribution.
Do you believe that Agenda Setting is still a useful theory as more and more media sources become available to the public? Why, or why not?
What will be an ideal response?