An audience who wants something from a speech is basically selfish and should

be reprimanded by a speaker.

Indicate whether the statement is true or false.


Answer: F

Communication & Mass Media

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All of the following are part of the process of human perception EXCEPT:

A) ?selection. B) ?organization C) ?interpretation. D) ?imagination. E) ?attribution.

Communication & Mass Media

Do you believe that Agenda Setting is still a useful theory as more and more media sources become available to the public? Why, or why not?

What will be an ideal response?

Communication & Mass Media

Which of the following is a technique used by the mass media to attract audience attention?

a. Appealing to existing needs and interests of the target audience b. Cross-media promotion c. Cross-vehicle promotion d. All of the above

Communication & Mass Media

This process is applied to minimize the potential for problems that may arise while the computer is storing and retrieving the data:

A. cross-phasing B. sampling C. coding D. error correction E. none of these

Communication & Mass Media